What is SEO (Search Engine Optimization) and why it is important for you
THE HTML CODES
When we look at a website, what we see is the nice design, the colors, the photos, pictures and the buttons we need to click on to see the rest of the website. What we do not see is the codes behind those elements, which actually create the website, and tells the search engines how to find us among the zillions of webs that are in the internet. The search engines have specific rules about the codes, how many of them should be there, what should be written in them, in which order, what information they must contain etc...
The most important elements in the codes are:
1. Site description
2. Key words and key phrases
3. Alternative tags to all images
4. Invite search engines spiders to frequent the site
SUBMIT TO SEARCH ENGINES
After we have all those codes in order, we must now submit the site to all the hundreds of search engines surfers are using to find the information they need. Starting with Google, Yahoo, Alta-vista, AOL and on to the others. If we do not submit the site to the search engines, there is almost no chance of anyone to find your site.
LINKING AND NETWORKING
One of the most important element in reaching the top placement in search engines is linking;
Links which are placed in other websites and connect to your site, and links from your site which connect to other websites and search portals (Networking).
Nili-design specializes in linkage and networking - we link your site to all major websites of the same area of interest according to your key words and line of business. on the other hand, we implant your link to other websites on the net.
The results of those actions is visitor's growth of approx. 15% each month.
When hosting with Nili-design, you can check your statistics page and notice the increase in visitors daily, including all the information about the countries they surf from, how much time they spend in your site, which key words they searched for to get to you, and other vital information. we check the statistic monthly and take action if there is not enough growth, and re-submit your site monthly to all the appropriate websites.